* Change the Tune is the most-watched broadcast of the May 2015 General Election campaign
* Over 870,000 total views (1) and counting
‘Change the Tune’, the Green Party’s genre-busting election political broadcast (2), has proved a record-breaking hit online.
The spoof boy band video, which was released on Wednesday 8th April, has raced to over 800,000 views and continues to spread like wildfire online. The broadcast first aired at 17.55 on television last night (April 9th 2015).
Change the Tune has quickly become the 2015 General Election campaign’s most viewed party political broadcast on YouTube, surpassing Labour’s. The hashtag #ChangeTheTune trended top in the UK on micro-blogging website Twitter for much of the afternoon on 8th April.
In the daring spoof, comedians playing Prime Minister David Cameron, Deputy Prime Minster Nick Clegg, Leader of the Opposition Ed Miliband and UKIP Leader Nigel Farage, form one-time boyband, Coalition. The quartet sing in harmony about their shared love of austerity and fondness for fracking.
According to Mark Cridge, an elected member of the Green Party Executive, the broadcast is designed to make best use of TV and digital platforms together:
“It has exceeded [the party’s] expectations and called into question how politicians engage with voters.”
“We’ve put a lot of emphasis on social media and digital campaigning to extend our message to people who haven’t engaged with politics previously and satire and comedy is a fantastic way of doing that. Regardless of what people think of the Green party, everybody likes the film.
”Membership has increased four-fold since January 2014 and is approaching 60,000 members in England and Wales, making the Green Party the third biggest party in England and Wales.
The Green Party is standing candidates in over 90% of seats, meaning more people will be able to vote Green than ever before.
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Notes
1 Over 871,500 views in total. The video has achieved 485,000 views on Facebook, 380,000 views on YouTube, and 6,500 on Twitter.